Growing Smarter: +38% Revenue, +44% Leads
Read this detailed case study illustrating how businesses partnered with H² Growth to unlock new revenue streams and optimize sales strategies.
A Company’s Journey to Exceptional Revenue Expansion
This case study details how a client overcame market challenges by applying our strategic insights, resulting in improved profitability and customer engagement.
How LaJaunie’s Grew 38% YoY and Kept Scaling Through Strategic Sales and Marketing
CRM‑Powered Funnel Discipline
After our January 2025 CRM upgrade, we centralized lead & sales tracking across the call center and inside/outside sales—delivering +19.4% initials sold and +19.6% closed‑won Jan–Jul 2025 vs. the prior year period.
Data‑Driven Channel Mix
We reduced paid dependence during 2024’s peak months (e.g., organic drove ~50% of tracked leads in May 2024), then scaled paid in 2025 to capture demand while keeping blended CPL mostly in the $54–$69 band.
Integrated Customer Insights
By unifying call outcomes and CRM analytics, we increased throughput—revenue up +23% Jan–Jul 2025 YoY with an ~3% lift in revenue per closed customer.
Comprehensive Analysis of Success Metrics
Explore vital data points that reveal key growth trends, performance outcomes, and strategic achievements illustrating our impactful partnerships.
37.8%
Revenue Growth
3888
Client Acquisition
100%
Market Expansion
Growing Smarter Every Year: The Transformation
At LaJaunie’s Pest Control, growth has never been an accident—it’s the product of strategy, discipline, and data-driven decision making. From 2023 through 2025, our company has experienced consistent, record-breaking growth across every major performance area: total revenue, new customer acquisition, lead volume, and operational efficiency.
A Foundation of Steady Growth
In 2023, our sales and marketing teams laid the groundwork for a scalable system. That year ended strong, but 2024 took everything to another level. Revenue climbed by nearly 38%, and we handled almost 11,000 new leads—an increase of more than 40% from the previous year.
What drove that jump wasn’t just higher ad spend—it was a smarter funnel. Our inside and outside sales teams, led by Director of Sales Elisabeth Bazanac, implemented tighter lead tracking, better call-center management, and clearer accountability across sales execution. Supported by IT & Marketing Guru Trevor Theriot, we began to rely on real-time data to guide decisions, refine our targeting, and improve follow-up speed.
The CRM Transformation
The biggest leap forward came in January 2025, when we launched a completely updated CRM system. The goal was simple but ambitious: unify every lead, call, quote, and sale into a single, transparent pipeline.
The results were immediate. Lead volume rose by more than 20% year-over-year through the first half of 2025, and our teams closed almost 20% more new sales than during the same period in 2024. With better data visibility, sales reps could prioritize follow-ups, respond faster, and eliminate bottlenecks in the process.
Just as importantly, this transformation helped strengthen communication across departments. Marketing now shares real-time lead data with sales, while the call center can see which sources deliver the highest-quality prospects. This alignment has translated directly into measurable results—more customers reached, more contracts closed, and higher revenue per client.
Smarter Marketing, Stronger Returns
While we invested more heavily in digital campaigns in 2025, we did so strategically. Rather than chasing volume alone, our marketing team focused on efficiency and mix—shifting spend between Google Ads, local services, and organic SEO efforts as performance data evolved.
In 2024, we saw a healthy balance, with organic leads accounting for roughly half of all tracked inquiries during our busiest months. In 2025, we intentionally leaned into paid campaigns to capture surging seasonal demand, all while maintaining stable costs per lead. The combination of data insight and disciplined budget control kept overall marketing spend near 7% of revenue—an impressive figure for a fast-growing service company.
A Culture of Accountability
Behind every number is a team that owns its role. According to our company structure, the Director of Sales oversees all sales processes, lead tracking, and call-center operations, while the IT and Marketing Coordinator manages marketing systems, analytics, and special projects.
This clear accountability framework ensures that every campaign and conversion connects back to a person, a process, and a measurable outcome. Our leadership team—Jared LaJaunie as Visionary and Skye LaJaunie as Integrator—fosters this alignment, encouraging a culture where creativity meets consistency and results are the natural outcome.
Building Sustainable Growth
The combination of smarter systems, disciplined marketing, and a culture of transparency has allowed LaJaunie’s to sustain double-digit growth while improving customer experience.
We’ve moved from reactive reporting to proactive insight. We’ve reduced reliance on outside lead providers by investing in organic traffic and reputation. And we’ve equipped our teams with tools that make every call, quote, and follow-up more valuable.
Even as ad costs and market competition rise, our performance shows that growth doesn’t have to come with diminishing returns. By refining processes and empowering people with data, LaJaunie’s continues to set new standards for operational excellence in the pest-control industry.
The Takeaway
The numbers tell a story of success, but the real victory lies in how we achieved it—through systems that empower our people, marketing that responds to real-time insight, and leadership that insists on doing things the right way.
From a one-man operation in Chackbay to a multi-market leader across South Louisiana, LaJaunie’s Pest Control is proof that when strategy, accountability, and culture align, growth becomes not just possible—but predictable.